The story behind White Gum Wool is one of
mamas and babies, of diversity and abundance,
and of ethics—for the land, the animals and the people involved in making this yarn.

And the story includes you, because you or your grandmother or friend will create something beautiful and lasting from this magical fibre.

White Gum Wool sheep are raised on a single farm, in the high midlands of Tasmania. They graze in mostly native pastures where they can find the plants they need to keep healthy.

Mamas teach their babies how to forage in this landscape, hanging out in family groups of grandmas, mamas and lambkins.  Sheep are highly social animals, and keeping families together means the sheep are just plain happier.

The abundant, diverse landscapes are healthy, too—they are real ecosystems doing what ecosystems do best—turning sunlight and water into energy through a squillion different animal and plant pathways.  No herbicides, fertilisers, pesticides or fungicides are used in growing White Gum Wool.

White Gum Wool is made into yarn by Design Spun in New Zealand, having first been scoured by Canterbury Wool Scourers. NewMerino ® Chain of Custody certifies the sustainability and traceability of the yarn.

So, when you buy White Gum Wool, you are making a choice that honours the landscape, animals and people who make it possible.

White Gum Wool sheep have never been mulesed.
They also wag their (undocked) tails behind them.